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susanne thellung to lead zkb's new private banking division for affluent clients

Susanne Thellung, former CEO of Schwyzer Kantonalbank, will lead Zürcher Kantonalbank's new private clients department starting June 1, 2025, aimed at affluent clients with assets up to CHF 1 million. This strategic move, set to launch by November 2025, seeks to capture a growing demographic often overlooked by traditional banks, enhancing ZKB's competitive edge against UBS. Thellung's leadership is expected to drive significant organizational change and attract clients disillusioned by recent banking crises.

ZKB targets high net worth clients in challenge to UBS

Zürcher Kantonalbank (ZKB) has appointed Susanne Thellung to lead its new Private Clients division, targeting the upper mid-market customer segment. This strategic move aims to capitalize on a profitable growth area, especially as UBS prepares to integrate around 1.3 million former Credit Suisse clients. With a state guarantee, ZKB positions itself as an attractive alternative for clients considering a bank switch amid the ongoing changes in the Swiss banking landscape.

Swiss private banks face challenges and opportunities in evolving financial landscape

Christoph Künzle from ZHAW highlights the resilience of smaller Swiss private banks, which have outperformed larger institutions in a recent study. However, he warns of challenges ahead due to rising operational costs and stricter regulations, predicting further consolidation in the sector. Künzle emphasizes the necessity for banks to adapt to digitalization and cater to emerging client segments, including crypto investors and female entrepreneurs.
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